Revitalizing Riviera Vista
A 360° Luxury Brand Identity and Lead Generation Transformation
How a landmark waterfront development attracted high-net-worth clients through a strategic, multi-channel campaign.
Riviera Vista, a premium waterfront development by Fort Knox Properties, Riviera Vista defines luxury and exclusivity in Ikoyi, Lagos. Positioned to attract discerning investors and high-net-worth individuals, the brand seeks to create an aspirational living experience in one of Lagos’s most prestigious locations.
Client:
Fortknox Properties
Contributions:
Brand System, 360° Marketing (Social Media, OOH, Press, Email) Video Production
Timeline:
October 2023 – June 2024
Summary Summary
Challenge:
Riviera Vista required a robust brand presence to compete in Lagos’s luxury real estate market. With minimal initial digital presence and an undeveloped brand identity, the goal was to establish recognition, elevate perceived value, and drive qualified lead generation.
Solution:
From October 2023 to June 2024, our team implemented a comprehensive 360° marketing strategy focused on brand-building and lead generation. We developed a luxury-oriented brand identity and launched phased campaigns to amplify engagement across digital, print, and out-of-home platforms.
Results:
Our targeted campaign transformed Riviera Vista’s market presence, delivering a 75% increase in qualified leads and doubling our social media reach across platforms. These results established Riviera Vista as a recognized luxury real estate brand in Lagos.
The initial brand lacked cohesive visuals and messaging that spoke to its elite audience.
Our Approach Our Approach
Brand System Development
We initiated our journey with an analysis of Riviera Vista’s target audience and unique waterfront features, recognizing the need for a brand identity that conveyed sophistication and exclusivity. Crafting a refined color palette, elegant typography, and streamlined design elements, we built an identity that would resonate across all touchpoints. Each aspect of the visual identity, from logo design to typography choices, was meticulously aligned to project luxury and appeal to affluent clientele. This strategic branding formed the foundation of a consistent, upscale presence across print and digital media.
The 360° Marketing Strategy
To elevate Riviera Vista’s presence, we launched a phased, multi-channel marketing campaign that spanned social media, paid advertising, out-of-home (OOH) placements, press, and email marketing.
Phase 1: This initial phase focused on building brand awareness and engagement, establishing a visual and thematic presence that appealed to high-net-worth audiences.
Phase 2: This phase intensified efforts, focusing on lead generation and deepening brand engagement through highly targeted campaigns.
Our approach leveraged each channel’s unique advantages, ensuring consistent brand messaging while tailoring strategies to fit each platform’s strengths; Instagram, Facebook, LinkedIn, Google, and YouTube.
This method maximized visibility and engagement across key digital landscapes, building a cohesive brand experience that enhanced Riviera Vista’s exclusivity.
Execution & Overcoming Challenges
As we implemented the campaign, we navigated various platform-specific constraints and maintained cross-channel consistency. Through adaptive content strategies and careful coordination across teams, we preserved brand coherence while optimizing each touchpoint. By tailoring content for each platform—balancing LinkedIn’s professional tone with Instagram’s visual storytelling, for example—we created a comprehensive, immersive brand experience that reached a wide audience.
Transformation & Results
Our data-driven approach delivered significant growth for Riviera Vista:
Qualified leads increased by 50-75%: Our targeted marketing strategies attracted higher-quality prospects interested in luxury real estate, improving the overall lead quality.
Social media reach expanded substantially: Instagram engagement grew by 120-150%, while Facebook reach increased by 200-250%, helping to establish Riviera Vista as a notable luxury brand in the Lagos real estate market.
These results demonstrate the campaign’s effectiveness in elevating Riviera Vista’s market visibility and attracting more discerning investors.
